Sriracha hot sauce has been a beloved staple at the dining table for many years; Instacart named it the number one selling hot sauce in 2020 (based on in app sales). I worked with Aces Sriracha Ramen as a designer and art director for their brand and product launch.
In collaboration with the Ace’s team and the Huy Fong parent brand to develop packaging, we struck a balance between bold colors and modern fonts with organic elements to showcase the high quality of the product while preserving the home grown roots of the parent brand.
With the launch of the new brand and product line, the Aces Team needed all new sales and marketing collateral for Sriracha Ramen. Working with the Sales and Marketing teams, trade show booth artwork was developed, plus all new sales sheets, presentations, and campaign graphics.
Below are additional flavor concepts that were explored and some still have the potential to be produced and introduced to the US marketplace.
